Who we are
Impeccable work requires deep understanding. Making it memorable demands distinctive flair. At Nelson Associates we bring market intelligence, finely-honed creativity and an exacting design aesthetic to every project we undertake.
Founded by Christian and Jane Nelson in 2008, Nelson Associates is an award-winning boutique brand consultancy specialising in identity and communications for the luxury sector. Our small team of specialists has been commissioned by some of the world’s most prestigious brands and our work crafted to resonate with the discerning, worldwide cognoscenti, while being precisely attuned to the mindset, preferences and engagement triggers of the luxury consumer.
We are based in the heart of Mayfair and our clients are global, largely drawn from the worlds of hospitality, property, travel and leisure. We tend to enjoy long relationships with our clients, who appreciate our practice of ensuring every project is personally overseen by a principal, from start to finish.
Christian Nelson
Partner & Creative Director
Founding Partner and Creative Director, Christian brings over 25 years’ global experience leading large and complex branding programmes for global luxury fashion, hospitality and lifestyle brands. Christian’s work wins awards and features widely in international books and magazines.
Following a decade leading teams in Design and Creative Director roles for agencies such as WDPA, Christian founded Nelson Associates as a boutique branding agency with an emphasis on creativity, closely led by the principals. Our ambition is always to ensure an attention to every detail that will allow our work to chime with the needs and desires of the global luxury consumer.
Jane Nelson
Partner & Production Director
Founding Partner and Production Director, Jane brings 25 years’ experience managing design and production at some of London’s leading consultancies. Specialist in the craft of production, Jane is responsible for sourcing and managing printed pieces of the very highest quality and by doing so helping to lift brands into a super-premium space.
Combining unparalleled contacts and rigorous research, Jane’s approach is fastidious, meticulous and highly exacting. She excels in managing highly complex projects from sourcing to delivery and has overseen launch collateral for numerous global luxury brands to impeccable standards; utilising economies of scale while delivering to many geographies over multiple timeframes.