Voted Conde Nast Traveler’s Best Beach in the World
On the crescent-shaped Maunday’s Bay, famously the Caribbean’s most beautiful beach, sits Cap Juluca, LVMH-owned Belmond’s legendary island paradise. Relaunched in 2019 following a $121m renovation, Cap Juluca first opened its airy villa doors in the 1980s, and swiftly become an insiders’ haven of laid-back luxury, a sanctuary upon the pristine Anguilla shores. Nelson Associates’ commission was to look deep within this storied resort and capture its unique spirit and sense of place in a root and branch rebrand to be applied across the entire place.
The only hotel on Maunday’s Bay, Cap Juluca is organically shaped by its close proximity to nature and singular island heritage. This inspiration became ours in the creation of a suite of brands for the hotel – for destination dining, featuring island institution, Pimms, Maunday’s Club and The Cap Shack, as well as its acclaimed spa and events pavilion. For each identity we commissioned a bespoke piece of art to give each brand an entirely unique spirit, all inspired by the island’s heritage and breath-taking marine setting. From sea and reef we drew our soft, natural palette. Bespoke typography for wayfinding was inspired by petroglyphs – proto writing from the island’s indigenous people, the Taino, while our identity for the Arawak Spa channels images of ancient peoples chiselled into local rock.
For travellers who grew up summering in Cap Juluca’s barefoot paradise, the resort’s reopening was eagerly awaited. But its rebirth received immediate acclaim from all over the world, seeing it named Condé Nast Traveler’s Best Island Beach in the World, and lauded in the global press as ‘the best hotel on the best beach in the Caribbean’, as well as ‘the most coveted place to stay in the whole of the West Indies’.