Elevating the vivid cuisine of South-East Asia
One of the world’s most iconic sleeper trains, the Eastern & Oriental Express is a study in old-world glamour, carrying passengers on a breathtaking journey through epic landscapes of soaring mountain peaks and lush jungle canopies, punctuated by bustling cities. Our commission was to completely revitalise the brand DNA, create a refined marque and craft dining car collateral of richly understated elegance that exemplifies the rare splendour of its interior. Quintessentially a LVMH-owned Belmond brand, E&O embodies their spirit of rare, pioneering luxury.
Dining on the Eastern & Oriental is a fabled experience; menus created by chefs of global renown shape each traveller’s epicurean adventure to be as extraordinary as the journey itself. Inspired by this culinary odyssey and the elegant wood panelling, intricate marquetry and sumptuous oriental silks lining the dining car’s interior, we started with the creation of a reimagined Tiger Emblem, stamped in gold upon each piece. To bring the tiger to life we commissioned bespoke illustrations to be applied across all menu collateral. Captured in a variety of poses and beautifully embossed, our tiger rises majestically out of each cover.
Designed to conjure the spirit of the Eastern & Oriental, our suite of menus evokes an extraordinary journey and integral to the train’s elegant interior scheme. Both coveted and collectible, our menus have become for many an enduring keepsake of their trip, reflecting the spirit of the Eastern & Oriental and the appetite of its guests for life’s adventures.