Venice Simplon-Orient-Express
Redefining the legendary Luxury Train

We transformed the brand from within, breathing into it a revitalized, lighter, more modern spirit to lift and transform every touchpoint.

Taking inspiration from the brand’s original visual creators, Renés Lalique and Prou, our re-branded pieces have become desirable keepsakes from the journey.

Our new visual identity has entirely reinvented the heritage already woven into the soul of the brand including name generation for the bar car 3674.