Belmond Global Brand
The transformation of a global travel brand

As an LVMH maison brand spirit is everything, and it was this that most inspired when we were appointed to lead an in-depth review of both the Belmond master brand and each of its iconic travel brands.

Our rebrand encompassed architecture, positioning, vision and ambition, and resulted in a master brand of impeccably modern luxury.

‘We have always found Nelson Associates to be professional, creative, enthusiastic and thoroughly a pleasure to work with. With a meticulous eye for detail and a clear understanding of our target luxury audience, their solutions always fit the brief, resonate well with us – and just ‘feel’ right.’
Adrian Hulf, Creative Director, Belmond