Serial winners of the World Superyacht Awards
Established in 1972, Olesinski is renowned for the extraordinary motor and super yachts they design. Renowned in the rarefied circles of the superyacht owner, Olesinski is proud that more of their yachts are today afloat and at sea than those by any other designer around the world. A family business, Olesinski’s team of some of the industry’s acclaimed designers, naval architects and engineers are responsible for the creation of their impeccable, award-winning fleet and an unrivalled reputation. All that was lacking was an identity to mirror the Olesinski brand’s standing, epitomising Olesinski’s unique ethos into a brand marque and refined collateral to support it.
Our objective was to transform, elevate and bring a clean, modern aesthetic to the brand more in keeping with the sweeping, minimalist lines of the yachts themselves. Previously named eponymously for founder, Bernard Olesinski – as his son Justin has taken the helm it was decided to change the name to, simply, Olesinski. We started by undertaking a full review of the sector before redefining the brand’s strategy and transforming it’s visual and verbal identity, including creation of a custom logo and typeface. As one of the world’s longest established superyacht design businesses it was necessary to celebrate Olesinski’s heritage without being nostalgic, so we kept it modern yet timeless, with an entirely reinvigorated spirit. Once the identity had been realised and the website and all necessary marketing collateral created, we distilled the revitalised brand into a single piece, a casebound book housed in a clamshell box, telling the brand’s backstory and giving an unprecedented insight into its design process.
Into each box, we inserted an original superyacht sketch, created during briefing sessions and each book was numbered and signed by both founder Bernard and MD Justin Olesinski. Dispatched to a select number of their key clients, this limited edition piece has become both a keepsake and a reference tool – celebrating the extraordinary craftsmanship they have commissioned. With its elevated new identity, Olesinski’s growth continues apace, winning two career-defining World Superyacht Awards, and one ISS Superyacht Award, too.