Briefed to conceptualise the entire experience, we shaped every step of the customer journey, from brand marque to exterior livery, naming carriages to way-finding within; not to mention all on-board guest communications. As we crafted the train’s visual world, we looked deep into its destinations and found our inspiration there; in the spirit of the ancient Inca civilisation. Considered the most complete holy geometric sign, we redefined the Chakana cross as an emblem emblazoned on exterior livery and visual identity. Engraved in metal, its two-dimensional iteration takes on an abstract form, while our family of symbols and pictograms lead every guest through the train. Our brand strategy was to evoke the pure spirit of Peru, so we named each carriage after the flora and fauna of the region, while our colour palette reflects the surrounding countryside.

Following a glittering launch in 2017, in just a few years the Andean Explorer has become one of the greatest train journeys in the world. Critically acclaimed from the outset, the extraordinary experience that is the Andean Explorer was, in 2019, voted Best Train in the World in Conde Nasté Traveller’s highly sought-after, Reader’s Choice Awards.

Brand Identity, Brand Identity Guidelines, Brand Identity Development, Brand Strategy, Brand Positioning, Guest Collateral, Illustration, Key Messaging, Livery, Name Creation, Operational Collateral, Print, Printed Sales & Marketing Collateral, Packaging, Research, Signage, Templates. Photography © Belmond.