La Residencia
Branding for a 21st Century Masterpiece

Working with La Residencia’s resident sculpture garden curator and Successió Miró, guardians of the artist’s estate and reputation, we were able to negotiate rare permission to reinterpret a key work in our designs.

Our refined letterforms took inspiration from Miró’s 1968 masterpiece, ‘Poème’, making marques uniquely reminiscent of the maestro’s utilitarian stencil typographic style.

Our brand reinvention objective was to create an immersive feel across the property, evoking the spirit of one of the 20th century’s most influential artists.

As visitors sit at their tables, surrounded by Miro’s works, our menu suite adds to the immersive spirit of the place, and have become a sought-after keepsake.